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Projects Team

Understanding the Different Types of Paid Advertising

  A lot of business owners wonder if paid advertising online is worth it. As traditional advertising channels like newspapers and television ads fall out of favour because they just don’t reach enough people for your investment, what are your…

Projects Team

Expert Tips to Get People Reading Your Blog

  For small business owners wondering if they should have a blog, the answer is yes! But, how do you get people reading your blog? Knowing your audience and their problems you can solve is a great start. Please read…

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Is Social Media Marketing Really Worth It?

  As a small business owner, it’s important that every marketing dollar you spend delivers the desired return on investment (ROI). When it comes to social media marketing, many small business owners just don’t have a lot of confidence that…

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Why A Solid Content Strategy Is So Important for Your Business

  When it comes to online marketing, content is king. Content is what will attract new customers, engage with existing customers and bring back past customers. Content also plays a key role when it comes to improving the organic search…

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How to Create Dynamic Content for Traditionally “Bland” Industries

When it comes to promoting a business, certain industries just seem to sell themselves. Tourism, entertainment, the Arts, fashion and food…they’re all naturally appealing to the average consumer. Let’s face it, these industries all look great in marketing photos and…

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Why Do Some Small Businesses Avoid Content Marketing?

In the world of small business, there are a lot of myths surrounding marketing. From “marketing doesn’t matter” to “every employee is a marketer” and “marketing wastes money”, these myths seem to endure for a number of reasons. Firstly, small…

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3 Key Reasons Why Small Business Owners Should Value Marketing

What form of advertising is most beneficial for your small business?  Traditionally, many small business owners have relied on tried-and-true advertising strategies like word of mouth, strategically placed print adverts and routine mail or email blasts. In the world of…

Projects Team

The Small Business Owner’s Guide to Understanding SEO

As a small business owner, you’ve probably been told that SEO is important. Repeatedly. But what exactly is SEO? Is SEO just another tech buzzword? Why should SEO be considered an essential part of your small business marketing strategy? And…

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Why is marketing so important to a small business?

As a small business owner, you’ve probably worked exceedingly hard to establish your business. You came up with the concept, you did the research, you developed the product or service and you spent many a sleepless night thinking about how…

Projects Team

8 Tips to Spruce Up Your Marketing Strategy That Won’t Break The Budget

Updating your marketing strategy doesn’t have to be expensive. There are so many tactics you can use to boost the processes you already have in place, without having to spend thousands of dollars. Because we believe in the power of…

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6 Digital Marketing Tips That Will Help You Boost Your Brand’s Awareness

Brand awareness is an important aspect of marketing in today’s business world. To put simply, if someone doesn’t recognise your brand, then it’s unlikely you will make a sale from them. Building awareness of your brand is also a great…

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Traditional Marketing VS Digital Marketing

Is this the end of traditional marketing? Futurists have been predicting the start of the Fourth Industrial Revolution for many years now. Mobile supercomputing, intelligent robots, self-driving cars, genetic editing are among many more advances expected to be in our…

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The Power Of Digital Marketing During Times Of Uncertainty

Digital marketing has always been a powerful tool to have up your sleeve as a business. And just because we’re facing uncertain times it doesn’t mean it’s power is lost. It simply means it might be time to review and…

Projects Team

How to position your business to operate online

As if having your business shut down in a world pandemic wasn’t stressful enough, many business owners are now faced with the daunting task of “going online” in order to maintain operations.  It’s a notion that some may have never…

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10 Digital Marketing Trends Predicted For 2020

The most important thing to know about digital marketing is that it is not static. For this reason, you can’t adopt a “set it and forget it” approach to digital marketing – it just won’t work. The various mechanisms that…

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Why Google My Business Is Important for Any Small Business

“The world searches through Google.” At least, that’s what Google says. And while that might just be a clever marketing tagline, the fact is, it’s true. According to some statistics, 80% of all desktop search traffic is conducted through Google….

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Useful tips for your Website SEO in 2020

SEO stands for search engine optimization. This optimization is achieved through the fusion of numerous disciplines and technological knowledge. SEO is born from the need to improve the ranking or position of a brand in search engines, thereby achieving greater…

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How Much Time Do People Spend on Social Media in 2020? [Infographic]

Proving that infographics are still hugely popular, quotable and shareable, here’s a nice infographic from Famemass, which looks at how much time people spend connected to social media, and on which specific platforms. Roughly 45% of the world’s population uses…

Projects Team

6 Marketing Automation Strategies that Will Patch Your Entire Funnel in 2020

2019 is just around the corner, so it’s a good time to re-evaluate your marketing strategies for next year. If you haven’t incorporated marketing automation into your core strategies yet, you’re certainly not making the most of your budget or…

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