As a digital marketing agency in Brisbane, we always look forward to the start of the year to hear what experts declare the latest digital marketing trends. This year looks to be an exciting one and we can’t wait to share them with you and learn how we can integrate these trends into your business!
You may find some of these trends easier to adapt than others and that some may just be general guidelines in some cases. The sooner you act in utilizing these trends, the better! A well-crafted- digital marketing strategy needs trend- and future-focused.
2022 digital marketing trends to watch
These emerging trends may not be practical for your company yet. However, they do indicate the general direction that digital marketing is heading in. These trends can help improve your current strategy to brace for new trends.
No, we are not talking about Facebook here–the metaverse is a virtual world that includes augmented reality, 3D virtual holographic avatars and video. It’s not just a one-off experience like gaming but rather a continuous environment in which people can work, play and socialize.
It is generating so much buzz because metaverse has the potential to offer a whole new set of performance metrics.
According to the director of growth marketing at Felix Health, “Marketers will be able to experiment with how long virtual objects are held, how much space they take up in a user’s peripheral vision, and even where users are looking when experiencing an ad. These insights have the potential to completely re-map what you know about your audience, providing invaluable direction going forward.”
Non-fungible tokens (NFTs)
Aside from figuring out where their place in the metaverse is, brands will also experiment with blockchain technology to prepare Web 3.0–the next evolution of the web. This is the goal of Zach Passarella, the marketing director for the nutraceutical brand Supplement Manufacturing Partners.
He said, “This preparation will pay off in the near future when the web becomes more of this kind of realm after 2022.”
Non-fungible tokens, or NFTs, are a trending aspect in blockchain. It can’t be traded for anything of equal value because it doesn’t have any equivalents. NFTs are the digital version of non-fungibles–uniquely created digital assets like animation, graphic design, GIF, audio/video file, or meme–that exist on a blockchain. This is a great time to help other brands tap into digital assets so that they don’t get left behind.
In the same vein, we will continue to see the growth of cryptocurrencies through 2022. Smart marketers will be keeping an eye on this trend towards decentralized finance.
Although cryptocurrency is still used only by a small segment of the world’s. population, it could be used to attract new customers. However, experts believe that this can only happen if the audience is right. Andrea Chapman, marketing manager at the cannabis site Nature and Bloom.
2022 digital marketing trends to continue
These trends should not be surprising to you. You have probably already done something in this direction, and you should continue.
Zero- and first-party data
Marketers still have one year until Google totally lets go of third-party cookies. This means that 2022 is the most important year yet for data privacy and security.
Brands must incorporate data collection methods that prioritize privacy. These include email, newsletters social media and CRM Tools. Zero-party data refers to data that consumers give directly through online interactions, such as surveys.
Additionally, brands should ensure agencies have concrete plans for ad placements and measurements when shifting away from third-party cookies. Marketers have the option to use Google’s Privacy Stackbox to explore new ways to gain consumer information without compromising privacy.
Supply chain buffering
While the holidays of 2021 are over, news continues to be dominated by supply chain bottlenecks, Chelsea Cohen, co-founder and CEO of Amazon’s inventory management platform SoStocked suggests aligning marketing objectives with stock capacity. Brands can also benefit from maintaining a buffer stock of 30 days.
Cohen shares, “Your marketing campaigns should complement your inventory levels to increase your year-round sales. Too often, marketers focus solely on products with rapid turnovers.”
2022 digital marketing trends to follow ASAP
These are your non-negotiables.
Content marketing has been an integral part of digital marketing for years. But 2022 will see marketers embrace simplicity in this regard.
The internet is now saturated with content and customers are drowning in options to access it. To make your content stand out in the algorithm-driven sphere? Provide meaningful experience to users by keeping your content as simple as you can.
Google Analytics 4 (GA4)
GA4 is Google’s answer to the multi-device market. It was built in a new interaction and analysis framework that is optimized for web, apps, streams, games, and other markets.
The platform is privacy-compliant and integrates machine learning and new attribution methods. GA4’s flexible dashboards and reports allow for easy and visible access to your data.
You can move to enterprise-level software faster if you have more data in GA4 and will be able to reap the benefits of the innovation if you make the switch sooner than expected.