SEO stands for search engine optimization. This optimization is achieved through the fusion of numerous disciplines and technological knowledge. SEO is born from the need to improve the ranking or position of a brand in search engines, thereby achieving greater traffic to the website, resulting in business opportunities. This is why SEO positioning is understood as one of the main disciplines of Digital Marketing.
Why do I need SEO for my business?
The ultimate goal of search engine optimization is to increase quality organic traffic to a website, and to achieve this you need to know the trends or priorities that exist today in technical, technological and user experience.
Keep in mind that Google is smart enough to understand synonyms and semantically related keywords, which means that you will no longer have to become obsessed with the strategic placement of keywords that exactly match your website. This has changed a lot thanks to the Caffeine algorithm.