When it comes to promoting a business, certain industries just seem to sell themselves. Tourism, entertainment, the Arts, fashion and food…they’re all naturally appealing to the average consumer. Let’s face it, these industries all look great in marketing photos and…
In the world of small business, there are a lot of myths surrounding marketing. From “marketing doesn’t matter” to “every employee is a marketer” and “marketing wastes money”, these myths seem to endure for a number of reasons. Firstly, small…
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