Everything You Need To Know About Ecommerce Marketing

ecommerce marketing 101

A great Saturday night for some could be dinner and drinks with family or a group of friends. 

It could be a last full show movie screening at the mall cinema or a leisurely stroll around the seasonal night market.

But for a growing number of people, a great Saturday night is spent lazing around the couch, TV in the background, comfort food on the table… and putting a whole bunch of items in their online shopping cart, maybe even buying some or all of them.

This is how ecommerce has become so integrated in our daily routine. Something you need that isn’t in the mall or boutique? Go shop online — the options are limitless, and indulgence bottomless. Everyday we are bombarded with hundreds of ecommerce marketing messages: texts, emails, social media feeds, and even streaming channels.

Ecommerce marketing is one of the most popular forms of digital marketing today. While many marketers still associate ecommerce marketing with physical products, there are plenty of ways to promote brands online without selling anything tangible. In fact, some businesses choose to focus solely on ecommerce marketing because it allows them to reach customers where they spend most of their time: online.

What is ecommerce?

Ecommerce , or electronic commerce, is an online business model that allows consumers to buy products and services directly from businesses over electronic networks like the Internet. 

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What is an ecommerce business?

For those of you wanting to break into online entrepreneurship but still find themselves asking what is e commerce business looking like these days?

It used to be that most ecommerce businesses sold services or intangible products like online courses, training programs, memberships, or subscriptions. Now, it has expanded to include online grocery stores, food and goods delivery services, vehicle for hire, online retail shops, secondhand items, dropshipping, rentals, and anything else that can be monetised through the internet.

Marketing Ecommerce

E-commerce marketing is the holistic process of promoting products or services via electronic and traditional channels to drive traffic to your website. This includes everything from creating brand awareness to generating sales leads. In short, it’s the promotion of your products or services via any channel where people are likely to buy.

These are the different channels you can use to advertise your target audience for your ecommerce business:

  • Online publications
  • Email marketing
  • Social media marketing
  • Search engine marketing
  • Blogs
  • Podcasts
  • Offline marketing such as newspaper ads, flyers, radio ads, and TV spots

What is the difference between ecommerce marketing and digital marketing?

While digital marketing encompasses any marketing done with digital media (e.g., SEO, social media marketing, email marketing), e-commerce marketing includes both online (i.e., digital marketing) and offline marketing channels such as radio ads, TV spots, and billboards.

E Commerce Marketing Strategy tips

To effectively utilise the power of ecommerce marketing, here are some ways to drive more traffic to your website:

  1. Incorporate personalisation in your marketing efforts. For example, you can put a prospect’s name in the email subject line, show smart content on a webpage during a user’s second visit to your website, or send recommendations based on their interactions with your website.
  2. Invest in SEO to bring your ecommerce brand directly to your target audience.
  3. Send SMS campaigns in different steps of the buyer’s journey. 
  4. Run paid (PPC) campaigns and ads on social media and search engines.
  5. Leverage user-generated content (UGC) to encourage more social engagement from your target audience.

Get in touch with us for Ecommerce Marketing & Ecommerce Website Design Brisbane services

The digital marketing for ecommerce space is highly saturated… how do you stand out?

A solid ecommerce digital marketing strategy has to be put in place to make any sales. The more people know about you, the more they are willing to spend money on your ecommerce Brisbane business. You also have to have an engaging, visually appealing website as this serves as your digital storefront.

At Campaigns You Love, we specialise in ecommerce marketing and ecommerce web design Brisbane services. Click the button below to book an appointment, for absolutely no charge.

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