Brand awareness is an important aspect of marketing in today’s business world. To put simply, if someone doesn’t recognise your brand, then it’s unlikely you will make a sale from them. Building awareness of your brand is also a great way to engage with your audience and increase trust with your business and the products you sell.
Digital marketing is by far one of the most effective ways to boost brand awareness. Some tools can even be used for free. Creating organic digital marketing activities is just as important as the paid strategies that support this because money-driven results are only good when there is some organic reach too.
Here are our tips on how to boost your brand awareness:
1.Blogging
Blogging is one of the most effective ways you can share your knowledge about your products and services to your audience. Providing high-quality relevant content will build the reputation of your company and encourage readers to “follow” what you have to say. The more your audience starts to read your content, the better they’ll understand your vision and mission, and therefore will want to engage and purchase from you.
2.Search Engine Optimisation
Search Engine Optimisation, or SEO as you may be heard it called, is a technique that increases the rank of your website with search engines such as Google. Having a higher ranking will, therefore, make your company’s website more visible to people who are searching for products and services similar to yours. Google looks for websites which have great high-quality content so that it can serve to its audience (those searching for items like yours on google). So tying this strategy together with your blog content is a perfect way to increase brand awareness.
3.Social media
Social media is still by far an effective digital marketing strategy. And the best thing is you can spend as little or as much as you like on your social media posts and advertising strategy. Latest social media statistics show that 72 per cent of the business to consumer marketers reported that Facebook was their top social advertising channel. Further to that, 30 per cent of users say they have bought a product that they discovered on Instagram.
4.Video marketing
So far in 2020, video posts have reported to attract 59 per cent more engagement than any other type of content. With most of these viewers also watching this video content via smartphones. Video is a great way to educate and inform your audience of your brand and its products or services in an engaging, creative way. Combine this strategy with your written blog and you’ll be sure to reach a larger audience much more easily.
5.Email marketing
Email marketing is a great way to continue to connect with your existing audience. Just because you’ve made a sale doesn’t mean you want to forget about them. Keep your customers up to date with new products and news within your company or industry to continue to show you care and they won’t be forgetting your name any time soon. The benefit of email marketing is that it is very inexpensive and is highly adaptable.
6.Hire a digital marketing agency
If all this sounds like a lot of work, you can always hire someone to do all of this for you. That way you can continue to focus on running your company, while the experts take care of the brand awareness. The team at Campaigns You Love will ensure your brand is searchable and memorable.
