Marketing Automation
Unleashing the Power of CTV Advertising: Tools for Accurate Attribution and Optimal Campaign Optimization
The revolutionary impact of Connected TV (CTV) has changed the game for businesses looking to advertise on streaming platforms like Hulu, Amazon Fire TV, and Roku. However, accurate attribution has posed a significant challenge for marketers, with CTV platforms providing…
How to Create Dynamic Content for Traditionally “Bland” Industries
When it comes to promoting a business, certain industries just seem to sell themselves. Tourism, entertainment, the Arts, fashion and food…they’re all naturally appealing to the average consumer. Let’s face it, these industries all look great in marketing photos and…
Why Do Some Small Businesses Avoid Content Marketing?
In the world of small business, there are a lot of myths surrounding marketing. From “marketing doesn’t matter” to “every employee is a marketer” and “marketing wastes money”, these myths seem to endure for a number of reasons. Firstly, small…
3 Key Reasons Why Small Business Owners Should Value Marketing
What form of advertising is most beneficial for your small business? Traditionally, many small business owners have relied on tried-and-true advertising strategies like word of mouth, strategically placed print adverts and routine mail or email blasts. In the world of…
10 Digital Marketing Trends Predicted For 2020
The most important thing to know about digital marketing is that it is not static. For this reason, you can’t adopt a “set it and forget it” approach to digital marketing – it just won’t work. The various mechanisms that…
6 Marketing Automation Strategies that Will Patch Your Entire Funnel in 2020
2019 is just around the corner, so it’s a good time to re-evaluate your marketing strategies for next year. If you haven’t incorporated marketing automation into your core strategies yet, you’re certainly not making the most of your budget or…
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