Is this the end of traditional marketing?
Futurists have been predicting the start of the Fourth Industrial Revolution for many years now. Mobile supercomputing, intelligent robots, self-driving cars, genetic editing are among many more advances expected to be in our future. And they all have one thing in common -they’re all technology-related.
While allocating a marketing budget is important for all businesses, devising an effective marketing strategy is equally essential to gain customers and generate sales. So where does this leave your marketing strategy? Is there a need for traditional marketing anymore if the future is technology-focused? Let’s explore.
What is traditional marketing?
Your traditional methods of marketing include:
-Print (magazines, newspapers, etc.)
-Broadcast (TV, radio, etc.)
-Direct Mail (catalogues, postcards, etc.)
-Telephone (telemarketing, sms marketing, etc.)
-Outdoor (billboards, fliers, etc.)
With the recent announcement of NewsCorp shutting down more than 100 print based community newspapers you’d be forgiven for thinking that print is a dying marketing method.
To an extent, when traditional advertising is created and executed well, it can produce great results and generate more sales for your brand. However technology in today’s world has dramatically evolved and is creating more possibilities for businesses to connect to their target audience in a more efficient and convenient manner.
Whether there is room for both in your strategy really depends on the product or service you’re offering and the audience you’re intending to target.
What is digital marketing?
Your digital marketing platforms include:
●Social Media (Facebook, Instagram, LinkedIn, Twitter)
●Video (YouTube, TikTok, website videos)
●Websites (blogging, using SEO)
The main difference between digital and traditional marketing is the channels through which your prospects or audience encounter your marketing message.