Digital Marketing Content
To rank high on search engines or get conversions, your content needs to be great. This applies regardless of the platform you are using. Hence, if you are using a full website, a social media platform or a blog, you should have a positive impact on your consumers. Remember, what you say and how you say it can determine the effect the message will have on your consumers.
Email & Automation
Email marketing is one of the reliable marketing strategies because it’s direct. Whether you are using a special promotional offer or a newsletter, when done correctly, you are guaranteed visibility. Effective email marketing guarantees high ROI but you need high expertise and skills to pull this off. We can help you don’t worry.
Custom Website Content
The content you create should relate to your business to communicate with your audience. Whether you have a landing page or a complex website we will research about your business to understand your primary goals, target audience, the services/products you sell, your competitors and industry trends to determine the right content for your website. Each website/business requires unique content and we always offer the best to our clients.
Social Media Content Curation
Monitoring social media is hard because besides having creative content, you will have to make sure you’ve reached the target audience and finally engage them. It is important to post consistently to have loyal fans and build a business brand. Furthermore, you will have to listen to the users to determine what you should and shouldn’t do. Reply and interact with the users on all platforms regularly and on time to create a rapport.
Blog Content
The content you create for your blog can be used to educate, rank high on SEO, share on social media to market and even email to your consumers. Therefore, when creating blog content, be creative, engage your consumers and build your brand. If you cannot do it yourself, you can hire someone else to do it for you.
Strategic Link Building
A link is considered as a different form of advertising your business. It is like having another site that shows your credibility and prompts Google to vouch for you. It is a good thing although you will need strategic link building skills to link your sites to other blogs, websites and social media platforms.
Digital Marketing & Email Automation
In this era, numerous people rely on their emails for communications. Imagine how many consumers you can reach if you have an effective email marketing? Email marketing is not only effective but also direct and saves time. You will also save a considerable amount of money compared to other marketing strategies. You can opt to use a single email or have a full email automation campaign to reach numerous potential customers.
Workflow Strategy
The first thing for an effective email marketing is strategy because if you bug users with numerous emails, they will mark you as spam. Therefore, you can opt to send one email only and then do a follow up a day or two later to get a response. That’s an ideal approach. When creating a strategy, you will have to determine your business goals and vision so that you can transform your efforts into tangible results.
Content Creation
We create email marketing templates to emphasize your brand and relate to your customers. Additionally, we provide email copyright services to all types of emails including promotions ad newsletters that you send to your leads. Our content is unique and professional to help your target audience relate with your brand.
Delivery & Execution
There are numerous types of email marketing we can come up with depending on what you want, the behaviour of your customers and the type of business you have. We can send single emails, post-purchase surveys, automated cart emails, etc. just to mention a few. We will evaluate your business to determine the best type of emails to use.
Custom Audits
Auditing your email marketing helps you understand what you can do to increase your engagement and ratings. For instance, changing the subject line and changing the time you send the emails are some of the changes which can affect how you engage with your potential consumers.
Digital Marketing Analytics
With the numerous marketing data, it is easy to get confused or end up making mistakes. We will help you obtain, gather and analyse the data obtained to make the right marketing decisions.
Define Your KPIs
For any business to perform well, it is important to define the Key Performance Indicators (KPIs). We will help you determine whether you are using your resources well, what channels and campaigns are doing well depending on the data at hand. When we define your KPIs, you will invest in the right place to avoid losing money.
Build a Solid Marketing Strategy
After defining your KPIs, you need to build a good marketing strategy to reach all the customers. The first step involves building a target audience and then analysing their behaviours to help us determine the right platforms and approach to use while marketing.
Analyse Results
We collect all your marketing data, monitor your business progress based on the keywords we use to make the right marketing changes. Sometimes we may have to change the marketing strategy depending on the data we have received and to get better results, we may change the approach. However, this may take time and we usually take our time to analyse the results to give a reliable decision.
Custom Audits
Auditing your email marketing helps you understand what you can do to increase your engagement and ratings. For instance, changing the subject line and changing the time you send the emails are some of the changes which can affect how you engage with your potential consumers.
Get in contact with us
We look forward to hearing from you and look forward to finding out how we can be part of your digital plan.