Unleashing the Power of CTV Advertising: Tools for Accurate Attribution and Optimal Campaign Optimization
The revolutionary impact of Connected TV (CTV) has changed the game for businesses looking to advertise on streaming platforms like Hulu, Amazon Fire TV, and Roku. However, accurate attribution has posed a significant challenge for marketers, with CTV platforms providing limited data on viewer behaviour. Luckily, there are now tools available to help businesses track […]
How to Create Dynamic Content for Traditionally “Bland” Industries
When it comes to promoting a business, certain industries just seem to sell themselves. Tourism, entertainment, the Arts, fashion and food…they’re all naturally appealing to the average consumer. Let’s face it, these industries all look great in marketing photos and are capable of attracting influencers like honey attracts bees. But then there are the more […]
Why Do Some Small Businesses Avoid Content Marketing?
In the world of small business, there are a lot of myths surrounding marketing. From “marketing doesn’t matter” to “every employee is a marketer” and “marketing wastes money”, these myths seem to endure for a number of reasons. Firstly, small business owners often haven’t been provided with an accurate definition of content marketing. Additionally, many […]
3 Key Reasons Why Small Business Owners Should Value Marketing
What form of advertising is most beneficial for your small business? Traditionally, many small business owners have relied on tried-and-true advertising strategies like word of mouth, strategically placed print adverts and routine mail or email blasts. In the world of small business, the idea of content marketing is often overlooked. Due to its close association […]
10 Digital Marketing Trends Predicted For 2020
The most important thing to know about digital marketing is that it is not static. For this reason, you can’t adopt a “set it and forget it” approach to digital marketing – it just won’t work. The various mechanisms that make up digital marketing are constantly evolving in response to consumer preference and updated technology. […]
6 Marketing Automation Strategies that Will Patch Your Entire Funnel in 2020
2019 is just around the corner, so it’s a good time to re-evaluate your marketing strategies for next year. If you haven’t incorporated marketing automation into your core strategies yet, you’re certainly not making the most of your budget or time. After all, it’s not easy to manage large volumes of data across multiple platforms. […]