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Pat Cranshaw

“By outsourcing to a professional it allows me to concentrate on other areas of my business and doing what I do best, rather than having to worry about understanding marketing algorithms or google ad words platforms.”

About our client

North Brisbane Home Loans has been recognised as a leading Mortgage Broker in the financial services industry, taking out the Best Marketing Award in the 2017 Connective Excellence Awards, and also being nominated as a finalist for Best Customer Service in 2017 and 2018. Owner Pat Cranshaw has been successfully dominating the mortgage broker space in North Brisbane since he opened up in 2002. He opened his own business with a goal of giving people more choices and options when it came to their home loans. And he’s more than delivering on that promise. Even during the 2020 coronavirus pandemic his team have been going above and beyond to help clients in financial hardship.

Value of service

The team at North Brisbane Home Loans strive to offer you first class loan advice and this has been made even more possible since engaging Campaigns You Love. As fostering long-term relationships with clients is at the heart of Pat’s business, Cameron and his team have been able to implement an automated customer retention program that is already showing amazing results.

“When engaging digital marketing firms, trust can play a large part in your decision making process, especially as a small business, as you never quite know what’s happening in the background, however Campaigns You Love are extremely transparent, we review our strategy and statistics every fortnight so I know exactly what they’re doing and where my money is going.”

Results that speak for themselves

Since engaging Campaigns You Love in early 2019, North Brisbane Home Loans have reported a dramatic increase in new customer enquiries and conversions. In the last three months alone, it has seen a 6709 percent increase in Google Rankings across all keywords, with a 4.11 percent conversion rate from Google Ads. They’ve also had 57 confirmed and booked appointments through Facebook, Google Search and Instagram, reaching more than 64,390 people through content and posts in this same period.

Pat’s advice to other small businesses wondering whether the investment is worth it, he says definitely. “Yes it is a big investment, but you have to form a long term view,” he says. “The way I see it is that 70 to 80 percent of people’s eyes are on their phones or PCs, so if you’re not there you’re nowhere. By outsourcing to a professional it allows me to concentrate on other areas of my business and doing what I do best, rather than having to worry about understanding marketing algorithms or google ad words platforms.”

The transparency provided by Campaigns You Love is also one of the most valuable factors for Pat, as an owner of a small business. “When engaging digital marketing firms, trust can play a large part in your decision making process, especially as a small business, as you never quite know what’s happening in the background,” he says. “It’s a bit like taking your car to a mechanic, you place your trust in them but you don’t really know what’s happening under the hood. Campaigns You Love are extremely transparent, even to the point that we review our strategy and statistics every fortnight so I know exactly what they’re doing and where my money is going.”