Corey Cameron
“Cameron and his team are super easy to work with and always offer great advice. I like that Cameron has been in business before so he knows what businesses need from an operation point of view as well as digital marketing.”
About our client
McColl Cabinetmakers are proudly an Australian owned family business, specialising in premium custom cabinetry design and installation for interior renovations and new home fit-outs. Established in 1993, we have over 25 years of experience in the industry and service Brisbane, Ipswich and surrounding suburbs. Current owner Corey Cameron, purchased the business in 2015 after working for the previous owners for nearly 15 years. He maintains an appreciation for the company’s history but with an avid look toward the future. The business has a high level of attention to detail and uses the latest 3D design and manufacturing technology to achieve outstanding results. It specialises in kitchens, bathrooms and commercial cabinetry and has a large range of options on offer to suit your individual budget and style.
Value of service
The team at McColl Cabinetmakers pride themselves on providing first-class customer service, which has been increased with the implementation of a digital process by Campaigns You Love. Services provided by CYL include social media organic and paid strategies, website creation and maintenance, search engine optimisation, Google AdWord strategy and implementation and building a Customer Relationship Management (CRM) system.
“There isn’t anything that Cameron can’t do for us,” Corey says. “Digital Marketing has only been one side of the equation. The major strategy Cameron and his team have assisted us to transition into the digital space in terms of our internal organisational processes. We’ve gone from pen, paper and excel spreadsheets to virtual office processes and cloud-based storage systems. It’s been a long process but I am now benefited from the one-off investment.”
Results that speak for themselves
In just six short months, McColl Cabinetmakers are reporting a 25 per cent increase in customer conversation rates and an 80 per cent increase in enquiries that come in via social media platforms. Corey says the biggest and most valuable benefit from investing in digital marketing has been that the leads that call are more qualified than before. And he’s proud to say that all this occurred during the 2020 coronavirus pandemic.
“Through our social media content, blogs and website we’ve been able to build a relationship with our prospective clients while they are in the research phase and wanting to make a decision on who to trust with their bathroom or kitchen renovation,” Corey says. “We can even say that we definitely see an increase in social media engagement before a new client calls. I like that we’re able to build that trust with them and they can see our previous work first hand.”
“Cameron and his team are super easy to work with and always offer great advice. I like that Cameron has been in business before so he knows what businesses need from an operation point of view as well as digital marketing.”