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CTV Attribution

Unleashing the Power of CTV Advertising: Tools for Accurate Attribution and Optimal Campaign Optimization

The revolutionary impact of Connected TV (CTV) has changed the game for businesses looking to advertise on streaming platforms like Hulu, Amazon Fire TV, and Roku. However, accurate attribution has posed a significant challenge for marketers, with CTV platforms providing…

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6 Foolproof Tips to Improve Your PPC Campaigns

  PPC (pay-per-click) campaigns, whether on Google Ads or Microsoft Advertising (formerly Bing Ads), can help bring in new customers as well as encourage past buyers and visitors to return to you. It might be time for you to reevaluate…

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Digital Marketing Trends in 2022 – What Can We Expect?

  As a digital marketing agency in Brisbane, we always look forward to the start of the year to hear what experts declare the latest digital marketing trends. This year looks to be an exciting one and we can’t wait…

content writer

Expert Tips How to Get People Reading Your Blog

  For small business owners wondering if they should have a blog, the answer is yes! But, how do you get people reading your blog? Knowing your audience and their problems you can solve is a great start. Please read…

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8 Tips to Spruce Up Your Marketing Strategy That Won’t Break The Budget

Updating your marketing strategy doesn’t have to be expensive. There are so many tactics you can use to boost the processes you already have in place, without having to spend thousands of dollars. Because we believe in the power of…

Traditional Marketing

Traditional Marketing VS Digital Marketing

Is this the end of traditional marketing? Futurists have been predicting the start of the Fourth Industrial Revolution for many years now. Mobile supercomputing, intelligent robots, self-driving cars, genetic editing are among many more advances expected to be in our…

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10 Digital Marketing Trends Predicted For 2020

The most important thing to know about digital marketing is that it is not static. For this reason, you can’t adopt a “set it and forget it” approach to digital marketing – it just won’t work. The various mechanisms that…

How Much Time Do People Spend on Social Media in 2020? [Infographic]

Proving that infographics are still hugely popular, quotable and shareable, here’s a nice infographic from Famemass, which looks at how much time people spend connected to social media, and on which specific platforms. Roughly 45% of the world’s population uses…

Security and Risk Mangement

6 Marketing Automation Strategies that Will Patch Your Entire Funnel in 2020

2019 is just around the corner, so it’s a good time to re-evaluate your marketing strategies for next year. If you haven’t incorporated marketing automation into your core strategies yet, you’re certainly not making the most of your budget or…

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