Social media content creation is more important than ever. Despite the uncertainty of which social media platforms will be around this year or next, the overall content creation strategy failsafe tips remain the same. Engaging content helps you connect with your audience, build stronger relationships, and turn followers into loyal, paying customers.
There is no perfect formula that can guarantee success. The strategies that you will employ will depend on your industry, audience, performance over time and the platform you will use.
If you’re feeling alone, lost, or confused about where to start, then a good place to start is this blog! Keep reading to learn more!
Types of Content for Social Media Platforms
There are many kinds of content you can create on different social media platforms.
- Images: Images boost engagement and help build relationships with customers. Due to its visual nature, it is easy to scan when scrolling and the advancement of smartphone cameras means high-quality images are easier than ever.
- Videos: Videos help you engage with your audience and show your company knowledge and specialty. This format is easy to create when you know what to film and can work across all platforms.
- Blogs: You can demonstrate your company expertise and knowledge through blogs. These will help boost brand awareness, reputation and credibility. LinkedIn, Facebook and Twitter are the best platforms for this content.The cons are that it can be time-consuming due to the time associated with content ideation and writing.
- Polls: Polls are a fun and personal way to engage with your audience! While they work great on platforms like Twitter and Facebook, they’re often underused.
- Infographics: They help condense and make your educational content more understandable for your audience and demonstrate your company’s expertise. LinkedIn, Twitter and Facebook are platforms where you can best post these educational infographics!
Creative Strategies to Engage Your Audience
- Understand your audience: Understanding your target audience’s problems, needs, behaviours and values along with what resonates with them across social media platforms is key to connecting with them through your brand’s content.
- Keep up with your post anatomy: Posts that get people talking and stay true to your brand have a specific structure. To nail your content, get to know the parts of a good post, like a call to action (CTA) and emojis (and when to use and not use).
- Maintain consistency in posting: To gain engagement on social media, you need to make yourself relevant and visible through posting regularly. In addition, consistent posting can lead to more engagement, more followers – and potentially, more customers.
- Monitor your performance: One great perk of digital marketing is that it is data-driven. To optimise your content, you need to check what works, and what doesn’t, and also your demographics.
- Authenticity: On social media, authenticity is what endears followers to brands and public figures. Produce content that remains faithful to your brand’s core values and you will connect online with people who resonate with your brand.
Harness The Social Media Platforms With Campaigns You Love
Engaging content is vital because it helps your business build a relationship with people, boosts engagement and can turn followers into paying customers. These creative strategies that we have shared can enhance your social media marketing efforts.
Campaigns You Love has a dedicated team of experienced professionals armed with digital marketing expertise. If you need help unlocking the power of digital marketing, contact us today!